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Welcome to

Circular Action Collective

A plastic action working group to empower Naturally Network Brands with developing and refining their plastic reduction & recovery efforts.
Apply Now

About the Circular Impact Collective

rePurpose Global and the Naturally Network have partnered to launch the Circular Impact Collective. This action-oriented cohort brings together members of the Naturally Network to learn best practices, imbibe circular economy principles, and access tools and knowledge forums for strategic plastic action.

The goal of the members is to complete 3 key milestones and unlock exciting rewards to celebrate brand's commitment to plastic action

 

Why should your brand take action against plastic?

 

Sales_Growth

2.7x

Faster sales growth seen by brands that marketed their sustainability credentials compared to others

 

Buy

78%

US adults say they are more likely to buy a product if it funds the removal of ocean-bound plastic

The Journey Towards Plastic Action: 3 Key Milestones

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Create & Publish a Plastic Action Strategy 

Evaluate your current plastic usage and develop comprehensive strategies for 2024 and beyond, focusing on plastic reduction and recovery goals, utilize the advanced plastic footprint calculator and Reduction strategy playbook to guide your efforts and achieve measurable results.

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Commit to a Minimum of 25% Plastic Recovery or Reduction

Take measurable plastic action by committing to a minimum of 25% plastic recovery or reduction. Achieving this milestone will significantly contribute to the environment and set a strong example for industry peers.

Sales_Growth

Measure Progress & Disclose Transparently

Achieve your 2024 plastic reduction and recovery goals by tracking all measurable actions and steps taken. Ensure compliance with rePurpose verification standards to maintain transparency and credibility in your sustainability efforts

Rewards for Milestone Completion

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Recognition &

Publicity

  • Featured in Naturally Network Case Study, Press Release, Social Media & a Sustainable Brand Gift Guide reaching 45+ audience. 
  •  2024 Plastic Action Cohort printed (PAC) badge feature in Newtopia 2024 & Digital Badge





Networking &

Events

  • Exclusive Networking Events at Newtopia 2024 with Retailer presence 
  • All-inclusive ticket to the Plastic Reality Project 
  • Networking opportunities with key industry leaders via webinars

 

 

Financial & Strategic Support

  • $1,000 credit to access NIQ Data to tell their sustainability story
  • a $500 credit to New Hope Network’s Beacon to bolster retailer relationships
  • A $500 communications audit from Interact Brands to support your brand’s sustainability  messaging

 

Download details of the rewards & milestones here

Rewards Brought To You By 

Schedule of Upcoming Events 

Movement Fist 1

Be part of the change: Understanding the Plastic Crisis & the role you can play 

July 23, 2024

 

verification

Measuring plastic usage and setting plastic reduction goals

August 27,2024

 

Recycle 2

Current State of

Packaging policy & compliance

October 15, 2024

 

Marketing 1-1

Engaging stakeholders in plastic action & circularity journeys

December 10, 2024

 

Partnerships 3

Increasing measures introduced by retail & investors to take plastic action

February 04, 2025

Certify 2

Progress and roadblocks on plastic reduction

March 18,2024

In addition to the above sessions, there will be bonus events in association with the partners of the Circular Impact Collective. Our first bonus session will be with NIQ on uncovering the latest trends in consumer behavior towards plastics and sustainable brands

Download the full schedule of events here

About rePurpose Global

The world’s largest Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis. Through its pioneering solutions across the circular economy value chain, rePurpose has helped more than 300 companies measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale.

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About Naturally Network

 

Naturally Network is the national organization for the natural and organic consumer product industry. Naturally Network champions CPG founders and professionals, service providers, suppliers, investors, and their supporters. Their community spans the full spectrum of the natural and organic products industry, including food, beverage, beauty, products, supplements, and more. Today they have over 5,000 members and more than 20,000 entrepreneurs in our community consistently engaging with our programming.  

Sign Up Now

The Circular Action Collective

🕰 Brands that sign up before June 17th 🕰 

Gain entry into a lucky draw, offering an exciting opportunity to join the Plastic Reality Project. This exclusive initiative provides business and sustainability leaders with a firsthand experience of the plastic was
Join Now

For any additional information or questions please contact us at: 

Kareena Fagwani 

Sr Partnerships Manager, rePurpose Global

📥 Kareena@repurpose.global

FAQs

What are the application requirements

Here are the application requirements:

  • Commitment to actively participate in and attend all six virtual sessions scheduled from July to January.
  • A willingness and readiness to tackle plastic reduction initiatives.
  • A minimum annual revenue of $1 million.
  • Naturally Network membership is not required.
When will I get a letter of acceptance?

If you are selected, you will be notified by rePurpose between June 17th through July 5th

learn more about plastic action

Blogs and thought leadership

6 reasons why brands preventing plastic pollution will increase revenues

How consumers are driving action on plastic waste – and what brands should do next

4 ways that funding Verified Plastic Recovery energizes brands