Welcome to the
Circularity Action Collective
Design plastic reduction and recovery strategies to drive impact and unlock exclusive brand opportunities.
Apply before September 25th, 2024
Why join the Circularity Action Collective
Connect with like-minded CPG professionals and gain insider access to cutting-edge tools, knowledge forums, and brand opportunities that allow you to lead in the circular economy.

Curated plastic action webinars to empower your team

Play-books & toolkits to help you implement plastic action
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One-on-one guidance & free sustainability consulting hours
Member brands will complete 3 key sustainability milestones to unlock pivotal brand opportunities and herald industry change.
Take action: 3 key milestones
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Create & publish a Plastic Action Strategy
Evaluate your current plastic usage and develop strategies for plastic reduction and recovery, all with our advanced Plastic Footprint Calculator & Reduction Strategy Playbook.

Commit to 25% plastic recovery or reduction
Commit to a 25% (or more) plastic recovery or reduction strategy. Achieving this milestone will significantly contribute to the environment and set a strong example for industry peers.

Measure progress & disclose transparently
Achieve your 2024 plastic reduction and recovery goals by tracking all measurable actions and steps taken. Ensure compliance with rePurpose verification standards to maintain transparency and credibility.
Reward Partners




Get rewarded: Unlock exclusive brand opportunities upon milestone completion

Recognition & Publicity
- Be featured in a Naturally Network Case Study, Press Release, Social Media & a Sustainable Brand Gift Guide reaching 45,000+ audience
- 2024 Plastic Action Cohort printed (PAC) badge feature in Natural Product Expo 2025 & Digital Badge
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Networking & Events
- Exclusive Networking Events at Natural Product Expo 2025 with Retailer presence
- All-inclusive ticket to the Plastic Reality Project
- Networking opportunities with key industry leaders via webinars

Financial & Strategic Support
- $1,000 credit to access NIQ Data to tell your sustainability story
- A $500 credit to New Hope Network’s Beacon Network to bolster retailer relationships
- A $500 communications audit from Interact Brands to support your brand’s sustainability messaging
Schedule of upcoming events

Oct 2024
Be part of the change: Understanding the Plastic Crisis & the role you can play

Nov 2024
Measuring plastic usage and setting plastic reduction goals

Dec 2024
Current State of Packaging policy & compliance

Jan 2025
Engaging stakeholders in plastic action & circularity journeys
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Feb 2025
Increasing measures introduced by retail & investors to take plastic action
Why should your brand take action against plastic?

2.7x
Faster sales growth seen by brands that marketed their sustainability credentials compared to others

78%
US adults say they are more likely to buy a product if it funds the removal of ocean-bound plastic
About rePurpose Global
rePurpose Global is the world’s largest Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis. Through its pioneering solutions across the circular economy value chain, rePurpose has helped more than 300 companies measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale.
About Naturally Network
Naturally Network is the national organization for the natural and organic consumer product industry. Naturally Network champions CPG founders and professionals, service providers, suppliers, investors, and their supporters.Their community spans the full spectrum of the natural and organic products industry, including food, beverage, beauty, products, supplements, and more. Today they have over 5,000 members and more than 20,000 entrepreneurs in our community consistently engaging with our programming.
Sign up now
🕰 Apply to join the Circular Action Collective by September 25th 2024 🕰
FAQs
What are the application requirements
Here are the application requirements:
- Commitment to actively participate in and attend all six virtual sessions scheduled from July to January.
- A willingness and readiness to tackle plastic reduction initiatives.
- A minimum annual revenue of $1 million.
- Naturally Network membership is not required.
When will I get a letter of acceptance?
If you are selected, you will be notified by rePurpose between September 20-25
What is the application deadline?
Applications are open through July 12 2025
Learn more about plastic action
For any additional information or questions please contact us at:
Kareena Fagwani
Sr Partnerships Manager, rePurpose Global